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职场英语:帮你找到工作的销售技巧
2009-06-23 11:08 来源:沪江英语网 

  Im not interested in sales.

  我对销售不感兴趣。

  How many times have I heard that statement from job seekers in every industry -- even though, as business professionals, were involved in some aspect of presenting (or selling) ourselves and our ideas every day?

  无数次我从各行各业的求职者那里听到这样的感叹—但是,作为商务人士,我们每天都在推销自己或自己想法。

  While I respect that not everyone is cut out to live the fast-paced, people-centric life of a sales person, just about every job candidate can benefit from a sales experts insights, particularly when it comes to managing business relationships. By developing those skills yourself -- or by working with a recruiting service that understands the methods of successful selling -- you can makethemostof your job-search process.

  我了解不是每个人都适合做一个以人为中心的快节奏的销售员,但是每个求职者都可以从一个销售专家的真知灼见中获益,尤其是涉及管理商务关系的方面。自我发掘这些技能,或者与懂得成功销售的招聘服务公司合作,你可以充分利用你的求职过程。

  Heres a short three-step process to successful sales relationship management:

  以下是成功管理销售关系的三点技巧:

  Prospect 前景

  To excel at sales, you first must know your product, and then search out the perfect customers for that product. As a job candidate -- your product is both you and your experience and skills. So the task here is two-fold:

  要想在销售行业做到最好,你必须了解你的产品,然后为你的产品找出最佳的客户。作为一个求职者—你得到产品就是你自身以及你的经验和技能。所以这项任务就有两点要做:

  You must identify what you specifically can offer to an employer that sets you apart from other candidates, and you must identify the employers that would be a good match for what you have to offer.

  你必须确认,你有和其他候选者不同的技能,以此来打动雇主。你必须确认你所提供的特别的技能,能得到你雇主的相应的回应。

  Inmanycases, working with a recruiting service that helps you analyze your specific abilities and helps present your experience effectively can jumpstart your career search process. Try to create an engaging profile of yourself that goes beyond a simple resume, so that a prospective employer can get a sense of your style and your personality. In other words, make yourself memorable!

  在很多种情况下,你可以和一家猎头公司合作,他们可以帮你分析出你的专业技能,并且能帮你将你的职业经历最优化的展示出来。在简单的简历之外打造你的职业形象,这样一个潜在的雇主就会明白你的风格和你的个性,换句话说,可以让你被人记住。

  In addition, take advantage of services that allow you to narrow your search to the kind of companies who truly match your interests. You already know you dont want to work just anywhere -- so dont consider positions that arent a good fit for you.

  另外,利用猎头公司的服务可以缩小真正适合你发展的公司范围。你已经明白你并不是想随便找个地方工作—所以不要考虑不适合你的工作。

  Contact 交流

  The second powerful tool for sales professionals is their contact process, or how they go about initiating a conversation with their prospective customers. This skill is also critical to your job search. Mass emailing your resume to every job available -- sometimes to multiple postings at the same company (Ive seen it happen!) is not the recipe for success. Instead, each prospect should be considered individually -- whether its a cutting edge online startup or a centuries-old bricks and mortar firm. By tailoring your message to match your prospect, you show respect and understanding -- and communicate that you value them as a partner in the search process.

  销售员第二个最强的武器是他们的交流方法,或者说他们如何与潜在的客户展开对话。这项技能对你的工作同样重要。利用邮件将你的简历批量发送,或者在同一个公司的不同职位都投了简历并非成功之道。相反,不管是向一家重要的在线公司或者是一家老字号的实业公司投递简历,对待每一个潜在的职位都要分开考虑。这样做的话,不仅显示了你的尊重和理解,也传达你在搜索时将他们视为搭档重要信息。

  Follow Up 跟进

  Finally, the smart sales person is always on when it comes to conscientious follow-up. Similarly, a timely, thoughtful contact plan after each interview is essential for you to keep communication open with your key prospects -- particularly if you are considering multiple employers at the same time, which is frequently the case in todays job search process. At Climber.com, we provide candidates with a sophisticated contact management interface, but you can also set this up through your own email/calendaring service.

  最后,灵巧的销售员总是尽责的跟进到底。同样的,在每次面试之后,与你最有希望获得该职位的公司保持及时的,有深度的联系时非常必需的---尤其是如果你同时面试了几份工作的话,这在如今的求职市场是很普遍的事情。Climber.com为每个求职者提供了良好的交流管理界面,同样你也可以通过邮件获得该服务。

  The Bottom Line: No matter what your field, when it comes to the job search process, you can give yourself an edge over the competition by taking a page out of the sales professionals handbook. Take the time to develop a true sales plan for prospecting, contacting, and following up with employers, or work with a job search service to help present you effectively. It can not only make a difference in how quickly youll land a job -- it can help ensure you land the right position, as well.

  底线:不管你从事什么职业,在你找工作的时候,你可以通过了解销售员手册而使自己脱颖而出。学习销售的真正技能,有效的推销自己。你可以去发掘潜在雇主,与他们交流,保持及时的联系,或者与一家猎头公司合作。这样做不仅可以帮你尽快找到工作,也可以保证你找到最适合的工作。

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